Email Marketing versus Other Online Marketing Methods
There are several online marketing methods such as Google AdSense, affiliate marketing, link exchanges, email marketing, and article marketing. You should seriously consider online marketing because:
• It is cheaper compared to traditional methods of marketing such as classified ads and television adverts.
• You reach a wider audience since the internet has no national or geographical boarders
• It is convenient since you can advertise day or night, all year round.
• You reach a target audience
• You get more than 15 seconds or a day on the paper with online marketing
Although each option has pros and cons, using emails to advertise your products or services has several advantages over other online marketing methods.
Advantages of e-mail marketing over other online marketing methods
Target audience: You reach a more targeted audience when you send an email newsletterbecause you get to make your own mailing list. With a mailing list, you are able to categorize your recipients according to their income, their age, where they live, and other parameters.
Cost benefits: When you market your products or services through emails, you only pay your internet service provider and email software. Other marketing methods such as Google AdSense are pay-per-click.
Quantifiable results: When you do e-mail marketing, you can measure such things as conversion rates and email delivery. This data is important in that you will know what you are doing wrong. You can include opt-in and opt-out options so that you have a more targeted mailing list.
Personalized: E-mail marketing is personalized because you can include the recipient’s name and such things as greetings. This will help brew loyalty and the recipients will not feel like they are being spammed.
Interactive: E-mail marketing is interactive in that you can incorporate such things as music and games to grab the attention of the recipients. It is possible to get feedback from the audience and this will help you improve on your product or service.
