How to Build your Brand, and Expand your Reach for Pennies a Day -by Clyde Bond
We all use the word “brand” with ease, especially those of us in the real estate industry. But what do we mean by a brand, and what does a brand do? Relax for a second and let me help give your mind a picture of what a brand is, and then, what a good brand can do for you.
What is a Brand and Why do Real Estate Agents Need One?
For most folks, a brand is best pictured as a sign or a phrase. Institutions, large and small invest significant dollars not only in creating a brand, but also maintaining and expanding their brand’s reach. Imagine the dollars spent by Pepsi or Coke in the creation of their brand! From TV, print media, and other distribution outlets, the business of “brand building” can get very expensive.
Now I know what you are thinking, “Yeah, well if I had millions of dollars, I could build a brand too! But I don’t have that kind of money, so what am I supposed to do?”
Two Steps to Getting Your Real Estate Brand in Place
1.Establish a Recognizable Sign, a quick-to-understand, shorthand symbol of the service, or product. Many of you may already have that, it may be the real estate agency you work for displayed in your e-mail or even on your web site.
2.Put up a LOT of your Signs! This is the most important step; here is where you need to “magnify” and “expand” that brand. Marketers have come to call this spreading “building your brand”.
A Brand Means Real Estate Revenue : The biggest benefit of building your brand should be obvious – increased revenue. The more people that recognize your brand, and know what it stands for, the more money flows to you, the brand owner. Real estate agents who understand the value of a good brand, and are committed to building that brand, are more likely to grow the business behind the brand. And after all, isn’t that the point of business, especially in today’s changing economy?
The EASY Part:
Real estate agents are blessed with at least one easy part of building a brand — that you, yourself, are the brand. Unlike, say a bank, you don’t have to craft a clever logo with the input of high-powered consultants. Your name and photo serves perfectly as your unique brand. It is in the spreading of your brand that your obstacle may lay. You have to get your name and face on everything possible, obviously, to build your brand.
The HARD Part:
Money. It can take significant dollars to build a real estate agent’s brand. Advertising, like radio, print, direct marketing and even television are expensive. However, economic stresses have seriously curtailed most agents’ brand building budgets, at least in traditional marketing and advertising. Every prudent businessperson today is searching for effective, but affordable methods of marketing, in order to build their brand.
The Good News:
An affordable and effective new channel has come on the scene. Its name is SchoolGuide.
- SchoolGuide is unlike anything most consumers and real estate agents have seen:
- SchoolGuide contains complete school information for all public and most private schools, in a number of metro areas.
- Online
- Interactive
- All school systems included in the greater metro area.
- Information parents are looking for has been completely researched and reorganized, so that the average consumer can access the information quickly and
easily.
- Complete School Directory. SchoolGuide lists each school in an area, public, charter or private and includes a proprietary school report for each…including
what everyone wants…test scores!
- Search homes for sale that go to any school selected!
- Exclusivity. All searches reported back to just the real estate agent. How’s that for today’s economy?
How SchoolGuide Builds Your Brand
1.Unlimited, no charge distribution. : – Send your photo-name-brand out, without limit.
2.Personalization. :- The company personalizes each product, such as Atlanta SchoolGuide, with your photo and contact information. SchoolGuide is branded, therefore,
for each agent.
3.Exclusivity. :- But there is something even cooler. There is a hidden, behind-the-scenes architecture that makes each SchoolGuide unique…and exclusive to each
agent. The company creates a unique URL, or domain name, for each agent, and then tags every school name inside SchoolGuide with the agent’s unique code. Truly, a
unique and amazing functionality.
4.Email. : You can email your branded SchoolGuide, without limit, to prospects, friends and past customers. But, and this is key, those who receive your SchoolGuide
can also email your branded SchoolGuide to their friends and family. In other words, a customized SchoolGuide can be passed along, person to person, like an old-
school magazine. But, like the new generation social medium, powered by the breadth of the internet, SchoolGuide contributes a viral effect to building your brand…
at almost no cost.
5.Website. :- Post SchoolGuide on your website and you customer never leaves your site. All inquiries from it are exclusively yours.
Establishing an Effective Real Estate Brand for Pennies a Day
SchoolGuide brings thousands of dollars of value to building your brand, but costs merely pennies a day. And unlike traditional media, a personally branded SchoolGuide never permits another agent to get between you and your prospect.
Look into this new and exciting way to build your brand.
www.TheOfficialSchoolGuide.com
www.TheOfficialRaleighDurhamSchoolGuide.com
The best School in Raleigh Durham will include teacher and student interaction as an important aspect that will encourage the student to do well. An Raleigh Durham schools is an excellent choice, if the institution of study is accredited and has quality standards toward the overall development of the child.
